BW Wins Social & Mobile Engagement Award
05/01/2013
BEST WESTERN WINS SOCIAL & MOBILE ENGAGEMENT AWARD
Gartner & 1to1 Media Recognize Customer-Centric Solution
PHOENIX (May 1, 2013) –Best Western International today received the Gartner & 1to1 Media Gold Award in the Social and Mobile Engagement category for its innovative social media integration tool, Best Western I Care - Reflections. The challenge posed to Best Western was to develop an effective way to authentically engage consumers who respond to 1.3 million guest surveys and post 150,000
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In 2013, Best Western International, Inc. celebrates 67 years of providing quality customer care and dedicated service to Best Western guests across the globe.
| Year Founded: | 1946 |
|---|---|
| Board Chairman: | Julie Montmaneix |
| President & CEO: | David Kong |
| Hotels Worldwide: | More than †4,000 hotels in over †100 countries and territories worldwide. |
Headquarters Address
Best Western International Inc.
6201 N. 24th Parkway
Phoenix, AZ 85016
(602) 957-4200