David Kong is a hospitality industry leader with more than four decades of experience. Since he was named President & CEO in 2004, Kong has led the company to its highest RevPAR Index of 110 for the past three successive years. The brand has also seen unprecedented performance in guest loyalty and hotel satisfaction with 49 percent of its hotels winning the TripAdvisor Certificate of Excellence. Best Western has about 4,200 hotels in over 110 countries with annual hotel revenue exceeding $6 billion.
Kong is known in the industry as a strategic thinker and innovator. His comprehensive brand strategy included initiatives such as stratifying the brand into three tiers, raising standards and establishing marketing partnerships with high profile organizations such as Harley-Davidson and Facebook. AAA has recognized Best Western as "Partner of the Year" since 2008.
Under Kong's leadership, Best Western has set out to be a leader in the Internet, mobile and social media space and has won numerous awards for bestwestern.com and Best Western’s mobile site. With Kong's background and involvement in sales and marketing, Best Western has continued to win numerous awards inclduing30 HSMAI Adrian awards and 22 Travel Weekly Magellan awards in 2013. Most recently, BEST WESTERN and BEST WESTERN PLUS were named by readers of Business Travel News (BTN) as the best Midscale and Upper Midscale hotel chains.
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