Ron Pohl is senior vice president, brand management & member Services for Best Western International. He serves on the company’s executive committee and leads its brand management team. Pohl oversees operations which includes key departments within the hotel chain including customer care, member services, revenue management, education and training, design, and supply, development in North America and Asia, and international quality assurance.
Pohl joined Best Western in 2007 as vice president of operations. In that role, the 30-year hospitality industry veteran significantly improved the customer care department by implementing new education and training resources, the Best Western I Care® program and a consistent survey system for Best Western properties, resulting in increased customer satisfaction scores and enhanced brand performance.
Prior to joining Best Western, Pohl spent more than 20 years with Boykin Management Company, a respected hotel management firm based in Cleveland. With Boykin, Pohl also spent 10 years as a full-service hotel general manager and earned awards for sales leadership, website development and outstanding customer service.
He served in a number of senior-level positions in the areas of marketing, sales and revenue management, working his way up to regional vice president, and ultimately senior vice president of operations.
Pohl's diverse hotel background comes from working with an array of hotel brands, including Choice, Hilton, Marriott and Radisson, and independent resorts and condo hotels. He served on the board of directors for the Convention & Visitors Bureau of Greater Cleveland, as well as advisory committees for Marriott and Doubletree hotels.