What: The descriptor BEST WESTERN PREMIER® is added to the name of a select group of Best Western hotels that offer a higher level of amenities, services and unique features.
Why: The BEST WESTERN PREMIER® descriptor will help guests and travel agents better identify this unique group of hotels, and will attract travelers who are seeking this level of amenities and services.
When: The first Premier® hotels were introduced in early 2003. Additional Premier® hotels will be added on an ongoing basis.
Where: Best Western currently has more than 100 Premier® properties outside North America.
Europe: Austria, Belgium, Croatia, Czech Republic, Finland, France, Germany, Ghana, Hungary, Ireland, Italy, Montenegro, Poland, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom.
Asia: China, India, Japan, Korea, Malaysia, Thailand and Caledonia.
Key Features: BEST WESTERN PREMIER® hotels debuted in 2003, and continue to receive accolades from guests as well as media. Providing international travelers with a higher level of service and amenities, more than 100 Best Western Premier hotels are currently located throughout Europe and Asia. Subject to unique design requirements and a special quality review. Premier properties must offer an additional 33 or more services/amenities above and beyond Best Western worldwide minimum standards. The BEST WESTERN PREMIER® descriptor helps to identify this select group of properties, designed especially for those desiring an enhanced travel experience.