A recently published ranking by MKG Consulting lists Best Western as the strongest hotel brand in Europe regarding the number of hotels and rooms. This makes the WORLD'S LARGEST HOTEL CHAIN also the largest brand in Europe.
Eschborn, March 28, 2007-Best Western asserts its position as Europe's strongest hotel brand in 2007, offering the most hotels and hotel rooms under one brand name. This makes Best Western the number one brand in a ranking that was published in March by MKG Consulting, Europe's leading market research and consulting company for the hotel and tourism industry, based in Paris.
Best Western is listed as the number one with 1,215 hotels, followed by Ibis (Accor group) with 631 hotels and 65,868 rooms. Compared to the previous year Best Western grew by 20 hotels and 2.178 rooms (plus 2.8 per cent). The two other Accor brands Mercure and Novotel with 530 and accordingly 268 hotels fill the third and fourth position in the MKG ranking. On number five there's Holiday Inn (ICH Group) with 272 hotels and 42,566 rooms, followed by Hilton International and the Spanish NH Hotels.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.