BEST WESTERN INTERNATIONAL INTRODUCES HOTEL CHAIN FIRST
WITH "KNOCK KNOCK" DESKTOP TOOL
Travelers Can Now Receive Special Offers, Book Rooms, Directly from Personal Computer
PHOENIX (May 10, 2007) Best Western International has brought a new sound to the personal computer with the debut of its innovative desktop application for travelers. The "Knock Knock" tool, a hotel chain first, is now available for download at www.bestwestern.com.
Easily installed on any computer, the feature allows consumers to reserve hotel rooms, retrieve information on Best Western's Gold Crown Club International loyalty program, receive special offers - even check local weather forecasts all from one location.
"Best Western is constantly developing new programs and applications to bring added convenience and value to the time-taxed traveler," said Dorothy Dowling, senior vice president of marketing and sales for the hotel chain. "Recently, we introduced dynamic packaging options and customized navigational tools, along with virtual tours of all 2,400 North American Best Western properties, to our Web site. We have now taken our efforts to the next level, becoming the first hotel chain to bring our product directly to our guests' personal computers."
To celebrate its premiere, Best Western is hosting a special "Knock Knock to Win" game at bestwestern.com through May 25. Visitors are given a virtual Best Western key card to swipe across two of three hotel room doors. Those greeted by an instant winning message will receive a $20 MasterCard® gift card. Each time they play the game, contestants will earn another entry into a Grand Prize drawing - a $5,000 shopping spree, including a $1,000 Best Western Travel Card that can be used for accommodations at any of the 4,200 Best Western hotels worldwide, and a $4,000 MasterCard gift card for spending money. Contestants can also receive additional entries by taking advantage of the tell a friend option on the site.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.