BEST WESTERN INTERNATIONAL OFFERS RACE FANS
THE CHANCE TO EXPERIENCE THE "LAP" OF LUXURY
The Official Hotel of NASCAR® to Honor One Lucky Speed Rewards® Member
with VIP Experience to October Busch Race in Charlotte, N.C.
PHOENIX (May 16, 2007)-Best Western International, the Official Hotel of NASCAR®, will give race fans the opportunity to experience the "lap" of luxury through a special sweepstakes launching later this week.
From May 18-June 18, 2007, members of Best Western's free NASCAR-themed loyalty program, Speed Rewards®, will earn an entry into the contest for each night they stay at any of the 4,200 Best Western hotels worldwide. A random drawing will determine the Grand Prize winner, who will receive a VIP experience for two to the October 12 Busch Series race in Charlotte, N.C. The package includes airfare, Best Western hotel accommodations, car rental and Best Western suite tickets, along with a special behind-the-scenes tour and surprise visit.
NASCAR fans who have not yet joined Speed Rewards may enroll in the program prior to their first stay in order to be eligible for the sweepstakes. Those who sign up during the promotional period will also earn 500 bonus points.
For more information, visit www.bestwesternracing.com.
"As the Official Hotel of NASCAR, Best Western hosts thousands of race fans, not only during the season but throughout the year as they travel for business and leisure," said Dorothy Dowling, senior vice president of marketing and sales for Best Western. "Through this promotion, we extend our sincere thanks to them for making Best Western their preferred home on the road."
Launched in March 2004, Speed Rewards is Best Western's free frequent guest program tailored to the race enthusiast-and the first in the industry designed for a specific lifestyle demographic. As members, individuals can earn valuable points which are redeemable for NASCAR-licensed merchandise such as jackets, caps -- and race-related items including ProScan headsets and Richard Petty Driving Experience gift certificates. Members can also earn free room nights anywhere in the world, as well as dining, entertainment and shopping certificates.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.