BEST WESTERN CELEBRATES SUMMER WITH TOP-RATED KIDS’ NETWORKS, NICKELODEON AND YTV, LAUNCHING PROMOTION WITH “THE FAIRLY ODDPARENTS”
Gold Crown Club International Members to Receive Limited Edition $50 Travel Card; Added Value for AAA/CAA and Speed Rewards Members
PHOENIX (July 10, 2007) – For the third consecutive year, Best Western is teaming with the two top-rated children’s networks in North America – Nickelodeon, the number-one entertainment brand for kids in the United States, and Canada’s YTV – to bring some magic to the summer family vacation.
The Fairly OddParents Summer Promotion runs now through August 12, 2007. During this time period, members of Best Western’s free Gold Crown Club International (GCCI) loyalty program who stay a total of six nights at any member hotel worldwide will receive a collectible $50 (U.S./CAN) The Fairly OddParents Best Western Travel Card.
Members of the AAA/CAA Preferred Gold Crown Club International, as well as Best Western’s NASCAR-themed Speed Rewards program, which are elite levels of GCCI, will receive the limited edition travel card after staying just five nights.
Both Nickelodeon and YTV, home to “The Fairly OddParents,” will host Web pages on www.nickjr.com and www.YTV.com to support the promotion, offering a variety of entertaining features that include e-cards, travel tips and a vacation poll.
“With 67 percent of family travel destinations suggested by a child, Best Western’s The Fairly OddParents Summer Promotion offers children and their parents the opportunity to share in the vacation experience from start to finish,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “In a time when food and fuel prices are affecting many budgets, this limited edition Travel Card represents an important savings for any family.”
To be eligible, guests must reside in the United States, the Caribbean or Canada and be members of either GCCI, the AAA/CAA Preferred or Speed Rewards programs. Individuals who are not already members may join the program of their choice prior to their first stay. Membership is free. For more information on the promotion, visit www.bestwestern.com/summer or call 1-800-WESTERN and mention offer code SUMMER07.
The Fairly OddParents Best Western Travel Card can be used to pay for accommodations and related incidentals, such as room service and phone charges*, at nearly 4,200 Best Western hotels across the globe.
Debuting on Nickelodeon in March 2001, “The Fairly OddParents”’ popularity has soared among both kids and adults, making it the number-two ranked kids’ program on broadcast and cable television in the United States, second only to “SpongeBob SquarePants.” From creator Butch Hartman, “The Fairly OddParents” follows husband-and-wife sprites Cosmo and Wanda as they wreak mayhem and help young boy Timmy conquer typical kid obstacles by granting him wishes. In so doing, they magically fix problems ranging from a tough homework assignment to a bothersome babysitter. Despite the wizardry, though, these overly eager oddballs manage to mess things up every time.
Best Western’s Gold Crown Club International loyalty program—along with its AAA/CAA Preferred and Speed Rewards elite levels—represents one of the industry’s few truly international travel clubs. Members across the globe can earn points toward an extensive offering of product and service awards -- including Global Free Room Nights with no blackout dates; dining, shopping and entertainment gift certificates; as well as airline miles – at Best Western hotels throughout North, Central and South America, Europe, Asia, Australia and South Africa.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200** independently owned and operated member hotels in 80** countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for more than 10 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom, Inc. (NYSE: VIA and VIA.B).
As a leader in Canadian kids television and celebrating 20 years on-air this fall, YTV is seen in over eight million homes across Canada. As a major force in Canadian kids’ entertainment, YTV has triggered over $1 billion in Canadian independent production; developed a Web site that averages over 90 million monthly page views; published a successful kids’ magazine, Whoa!; and conducts a highly respected annual survey, The YTV Tween Report.
YTV is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com. Nelvana Enterprises licenses the rights to the property outside of the U.S.
*Any eligible service managed or operated by a Best Western hotel.
**Numbers are approximate and can fluctuate.