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BW Launches Daily Jackpot Instant Win Game

9/6/2007

BEST WESTERN INTERNATIONAL INVITES BUSINESS TRAVELERS
TO TEST THEIR LUCK WITH ONLINE GAME

PHOENIX (September 6, 2007) - Best Western International is giving business travelers across North America the chance to test their luck and win exciting prizes with the launch of its Daily Jackpot Instant Win Game.

Now through October 4, 2007, individuals are encouraged to register and take a spin for a chance to win one of many exciting prizes. The game, which is set up like a slot machine, features images of items business travelers might find at a Best Western, like free high-speed Internet access, complimentary breakfast and daily newspaper. Players can choose when they want to start and stop the spinning images with the click of a mouse.

Two grand prize winners will receive a laptop computer. Additional prizes include game systems, digital cameras and $100 Best Western Travel Cards, which can be used at any of the approximately 4,200 Best Western hotels worldwide.

"Best Western is serious about catering to the business traveler, but we like to have fun while doing so," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "The Daily Jackpot Instant Win Game is an enjoyable way for them to take a short break during a hectic day to see what Best Western has to offer and possibly win a prize in the process."

For official rules and to register, consumers should visit www.bestwesternjackpot.com. Some restrictions apply.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.