BEST WESTERN LETS TRAVELERS DOUBLE UP WITH ITS 2007 FALL PROMOTION
Frequent Guests can Earn More Points or Miles
When They Pay with their MasterCard Card
PHOENIX (October 12, 2007) -- Best Western International is giving travelers something to fall for with the launch of its 2007 fall promotion, offering frequent guests more points or miles that can be used toward exciting rewards.
Ordinarily, members of Gold Crown Club International (GCCI), Best Western International's rewards program, can earn 10 points per U.S. dollar spent on qualified room rates or 250 airline miles per stay. As a special bonus, now through November 16, 2007, GCCI members who stay any two nights or more will receive double points or double miles when paying with a MasterCard® card.
"Best Western's fall promotion makes getting rewards faster and easier," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "And with the holiday season right around the corner, this is a perfect way to earn miles for holiday travel or redeem points for gift buying."
To be eligible for the promotion, guests must reside in the United States, Canada, the Caribbean, South America or Asia, and be members of Gold Crown Club International. Individuals who are not already members may join the program when registering for the offer. Membership is free. For more information on this offer and Best Western's other fall deals, customers can visit www.bestwestern.com/fall or call 1-800-WESTERN and mention offer code FALL07.
Best Western's Gold Crown Club International rewards program represents one of the industry's few truly international travel clubs. Members across the globe can earn points towards an array of product and service awards -- including Global Free Room Nights, airline miles, and dining, shopping and entertainment gift certificates -- at 4,200* Best Western hotels throughout North, Central and South America, Europe, Asia, Australia, New Zealand and South Africa.
MasterCard Worldwide advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes close to 16 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.