BEST WESTERN REPORTS RECORD-BREAKING YEAR
AT ANNUAL NORTH AMERICAN CONVENTION
PHOENIX (Oct. 19, 2007) - Nearly 2,000 hoteliers representing virtually every U.S. state and Canadian province gathered in Montreal this week for Best Western International's North American Convention.
Brand leaders reported a strong year. Reservations revenue for the United States and Canada is substantially above industry projections. Best Western's loyalty program, Gold Crown Club International, AAA, Worldwide Sales division and www.bestwestern.com also saw dramatic increases over last year's record performance.
"Delivering revenue to our member hotels is Best Western's number-one priority. We expect $1.2 billion in total revenue by year end, which will be a new high for the brand," said David Kong, president and CEO of Best Western International.
The convention¿s theme - "I Care" - helped showcase a new customer care initiative that will bring innovative training to all of Best Western's roughly 2,400 North American hotels by the end of 2008.
"Caring has been a part of the Best Western DNA since we were founded more than 60 years ago," said Kong. "Superior customer care will differentiate our brand."
The trade show accompanying Best Western's convention is among the largest hotel product showcases in North America. With 400 exhibitors and an estimated $15 million in sales, this year's was the largest ever.
Convention attendees also gave back to the Montreal community. Volunteers assisted at local charitable organizations, including the Old Brewery Mission, Sun Youth Organization and Dans la Rue.
The convention was held October 14-17 at Montreal's Palais des congres.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.