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BW Jump Starts Travelers' Points Earning Potential

2/7/2008

BEST WESTERN INTERNATIONAL JUMP-STARTS TRAVELERS'
POINTS-EARNING POTENTIAL

Gold Crown Club® International Members Receive Double Points;
AAA Members Receive Triple

PHOENIX (Feb. 7, 2008) - Best Western International, the World's Largest Hotel Chain®, is rewarding travelers through its 2008 spring promotion.

From February 10 through April 6, members of Best Western's Gold Crown Club rewards program will earn double points or double miles when they stay two or more times. For AAA members, the offer is even better: Best Western is a Preferred Hotel Partner of AAA and offers AAA Preferred Gold Crown Club members triple points or miles.

"We know business travelers want to be rewarded for their loyalty and like to put their points toward family vacations," said Dorothy Dowling, Best Western senior vice president of marketing and sales. "Through this promotion, we are helping travelers earn points for their family getaways even faster."

Celebrating its 20th anniversary, Best Western's Gold Crown Club program represents one of the industry's few truly international travel clubs. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

To be eligible, guests must reside in the United States, Canada or the Caribbean and be members of either Gold Crown Club International or AAA Preferred programs. Individuals who are not already members may join the program of their choice prior to their first stay. Membership is free. For more information on the promotion, visit www.bestwestern.com/spring or call 1-800-WESTERN. To sign up for GCCI, please visit https://goldcrownclub.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.