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More than 1,000 BW Hotels Become 'Rider-Friendly'

4/7/2008

BIKERS CAN REST THEIR HARLEY-DAVIDSON® MOTORCYCLES
AT MORE THAN 1,000 BEST WESTERN HOTELS IN THE U.S. AND CANADA

Best Western's "rider-friendly" hotels offer designated parking, wash stations and wipe-down towels

PHOENIX (April 7, 2008) - More than 1,000 Best Western hotels in the United States and Canada have been identified as "rider-friendly," the company announced today, offering motorcycle riders wipe-down towels at check in and access to a wash station at no additional cost . In addition, some properties offer designated parking, tar remover, sunscreen and lip balm.

The hotel chain's commitment to designating participating hotels as "rider-friendly" is part of a multi-year agreement between Best Western and the Harley-Davidson Motor Company to bring travel benefits to Harley-Davidson enthusiasts.

"Best Western recognizes that Harley-Davidson and motorcycle enthusiasts have unique needs when on the road, and we're committed to providing them with amenities that make their rides more enjoyable," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "We're thrilled that more than 1,000 Best Western hotels are `rider-friendly,’ and we will add to this total throughout the year."

Harley® riders can also register for the Gold™ Crown Club International Ride RewardsTM program, a free, specially-themed rewards program for Harley-Davidson enthusiasts. Harley-Davidson® owners or enthusiasts can register by going to www.bwrider.com. Once registered online as Ride Rewards members, Harley-Davidson® riders will earn 10 points for every U.S. dollar (or Canadian equivalent) spent on qualified room rates, or 250 airline miles per qualified stay, at any of the 4,000 Best Western hotels worldwide, including the 1,000 "rider-friendly" properties in North America. By joining Best Western's Gold Crown Club International Ride Rewards loyalty program online, Harley-Davidson enthusiasts will automatically receive Gold Elite status, which includes 10 percent bonus points on every Best Western stay and the ability to purchase points for award redemption, along with other signature benefits.

As a complement to Ride Rewards, Best Western will also serve as a preferred hotel chain for Harley-Davidson's interactive Web application 'Ride Planner', found at www.harley-davidson.com/experience. Using Microsoft® Virtual Earth™ technology, the application maps out a variety of picturesque U.S. "Great Roads" and shows Best Western hotels and Harley-Davidson® dealerships along the way. Each property listing features hotel descriptions along with a directory of services and amenities. A 10 percent savings is available to customers who book their Best Western reservations through this Web site, or by calling 1-888-224-BIKE.

For more information on the Ride Rewards™ program, or to search for Best Western's "rider-friendly" hotels, visit www.bwrider.com or www.harley-davidson.com/experience.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.