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Best Western Loyalty Program Celebrates 20 Years

4/16/2008

Best Western Loyalty Program Celebrates 20 Years by Giving Members
the Chance to Win One Million Points, $50,000 and other prizes

PHOENIX (April 16, 2008) - Today, Best Western International kicks off the 20th anniversary celebration of its loyalty program, Gold Crown Club International, with two Web-based contests that offer Best Western RewardsSM members the chance to win one million points or $50,000.

Both contests are housed in an online office break room straight out of the 1980s (www.bestwestern.com/celebrate20), which offers Web surfers a fun break from work or home and pays tribute to the program's founding in 1988.

Points for Free Contest
The Points for Free video contest asks co-workers or individuals to decorate their office water cooler - the center of most office break rooms - in the spirit of the 1980s, film a 30-second video describing the creation and why it deserves to win and upload it to YouTube between now and May 23. A sample video and contest rules are available on the contest Web site.

The winning video, based on creativity, humor, consumer vote and other factors, earns one million Rewards points - which is the equivalent of roughly a hundred free room nights at Best Western's 4,000 hotels worldwide, enough airline miles for nine free round-trip tickets, or 80 adult admissions to SeaWorld. The runner-up prize is 250,000 Rewardssm points.

Rewards Mania Sweepstakes
The Best Western Gold Crown Club Rewards Mania Sweepstakes, which consumers can enter through the virtual break room TV, gives Rewardssm program members the chance to win instant prizes online, including $100 Best Western Travel Cards, or a grand prize of $50,000. Members can play once a day between now and May 29 at www.bestwestern.com/celebrate20.

"Many of Best Western's loyal customers are busy Gen Xers. We've created these contests especially for them -- to thank them for choosing our brand, give them a chance to win and let them have some fun with our 1980s theme," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "This kicks off a year of rewarding our most loyal customers."

Since its inception in 1988, Gold Crown Club International has been one of the industry's most generous loyalty programs, and one of few programs that is truly international, offering members the chance to earn and spend points at more than 4,000 hotels worldwide. It was the first loyalty program with customized offerings for NASCAR®, AAA / CAA members and Harley-Davidson® riders and enthusiasts. Today, the program has more than 8.5 million members.

Even better, membership is free. To join, visit www.bestwesternrewards.com. Best Western Rewardssm members can earn points toward free hotel stays, dining and entertainment gift certificates, airline miles and more.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.