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BWI Launches Best Western TV

7/14/2008

BEST WESTERN INTERNATIONAL LAUNCHES “BEST WESTERN TV”
The World’s Largest Hotel Chain Unveils the “Worst Summer Job Ever” Video Contest

PHOENIX (July 14, 2008) – Best Western International, the World’s Largest Hotel Chain®, today launched Best Western TV, the hotel chain’s home for online video content, with the “Worst Summer Job Ever” video contest. The contest is a unique way to grant a well-deserved vacation to young folks working in those “offbeat” summer jobs that they will laugh about in years to come.

Now through August 17, entrants, from teens to college students, are encouraged to submit short videos of their worst summer job experience ever. The grand prize winner will receive an all-expense paid vacation, including roundtrip airfare for two, a $1,000 Best Western travel card for hotel accommodations, and a $100 prepaid gas card.

“Best Western TV will become a go-to resource that will connect travelers to their favorite global destinations,” said Dorothy Dowling, Best Western International’s senior vice president of marketing and sales. “We hope to nurture an online community where travelers can engage with one another and learn more about our hotel chain.”

In addition to hosting online promotions and contests aimed at the Gen-X and Gen-Y audiences, Best Western’s hotel owners will populate Best Western TV with video tours of the brand’s 4,000 locations globally, establishing the site as a “one-stop shop” for travelers, media and travel agents seeking deeper insight into specific properties.

Best Western TV will also feature videos from exclusive Best Western partners, including NASCAR, Harley-Davidson, AAA, and World Vision, the global child sponsorship organization through which Best Western hotel owners and employees provide food, healthcare and education to children in impoverished communities around the globe.

To watch Best Western TV and to submit a video for the “Worst Summer Job Ever” promotion, visit www.youtube.com/bestwesterntv or www.bestwestern.com/summerjob.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate