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Best Western Promotes Ron Pohl

7/16/2008

BEST WESTERN PROMOTES RON POHL TO VICE PRESIDENT, BRAND MANAGEMENTAND MEMBER SERVICES

PHOENIX (July 16, 2008) – Best Western International today announced the promotion of Ron Pohl to the newly-formed position of vice president, brand management and member services. Pohl will also serve on the executive committee and as the team leader for Best Western’s International Brand Management Team. Pohl will oversee a number of key departments within the hotel chain including customer care, member care, education & training and international quality assurance.

Pohl, who brings more than 30 years of industry experience to the position, most recently served as vice president of operations. During his tenure, he dramatically improved the customer care department by implementing the Best Western I Care program and a uniform survey system for Best Western properties, thereby increasing overall customer satisfaction scores for the chain.

“Ron’s past experience in hotel operations coupled with his keen understanding of our membership model makes him uniquely suited for this new position,” said David Kong, Best Western’s president and CEO. “We’re very proud and fortunate to have him as part of our team.”

Prior to joining Best Western, Pohl spent more than 20 years with Boykin Management Company, a respected hotel management firm based in Cleveland. While there, he served in a number of senior-level positions in the areas of operations, marketing, sales and revenue management. Pohl earned a bachelor's degree in business from the University of Akron and also holds Certified Hotel Administrator and Certified Rooms Director designations.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.