BEST WESTERN INTERNATIONAL REWARDS TRAVELERS WITH MORE POINTS-EARNING POTENTIAL
Gold Crown Club® International Members Receive up to Triple Points When Paying with a MasterCard®; Bonus Points for Booking Online
PHOENIX (Sept. 16, 2008) – Best Western International, The World’s Largest Hotel Chain®, is rewarding travelers through its 2008 fall promotion.
From September 14 – November 21, members of Best Western’s Gold Crown Club International will earn double points or double miles when they stay two or more nights and pay with a MasterCard® card. Elite program members earn triple points or triple miles regardless of payment method.
In addition, program members who register for the promotion and book their hotel stay online at www.bestwestern.com receive a 250-point bonus when they stay during the promotional period.
“Best Western is doubling and tripling travelers’ points during the busy fall travel season to help our most loyal guests get to their reward faster – whether it’s a free room night over the holidays, a gas card to help offset high prices, holiday gifts or any of our other fun redemption items,” said Dorothy Dowling, Best Western senior vice president of marketing and sales.
“MasterCard cardholders on the road will not only find comfortable accommodations, but also great value when they book a stay with Best Western,” said Xavier James, senior business leader, U.S. Commerce Development, MasterCard Worldwide. “At a time when consumers are seeking savings, this great program rewards MasterCard cardholders and loyal Best Western guests.”
Celebrating its 20th anniversary, Best Western’s Gold Crown Club International program – which will be re-named Best Western RewardsSM later this year – is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.
To be eligible, guests must register, reside in North America, South America, the Caribbean or Asia and be members of Gold Crown Club International. Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Best Western RewardsSM, visit www.bestwesternrewards.com.
For more information on the promotion, visit www.bestwestern.com/fall or call 1-800-WESTERN.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.