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BW Premier Earns "Outstanding Web Site" Honors

9/29/2008

BEST WESTERN PREMIER EARNS “OUTSTANDING WEB SITE” HONORS IN ANNUAL WEBAWARD COMPETITION
Bestwesternpremier.com receives top honors for “Ease of Use” and near-perfect scores in “Design,” “Innovation” and “Content” categories

PHOENIX (September 29, 2008) – The Web site for Best Western Premier®, the elite division of Best Western International, has been named an “Outstanding Web Site” in the Hotel and Lodging category in Web Marketing Association’s 12th annual WebAward competition.

Bestwesternpremier.com, which features more than 80 Best Western properties across Europe, Asia and the Middle East that provide travelers with a higher level of service and amenities, achieved top honors in the “Ease of Use” category. Near-perfect scores (9.5 out of 10) were achieved in every other category judged, including “Design,” “Innovation,” “Content,” “Technology,” “Interactivity” and “Copywriting.” The Best Western Premier Web site, designed and maintained by Milestone Internet Marketing, achieved an overall score of 67 out of a possible 70; the average overall WebAward score is 51.6.

The WebAwards focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Each site is evaluated by at least three expert judges who base their decisions on each site’s mission statement and prospective audience. Unaware of who submitted the entry or which category it is entered into, the judges visit each site assuming the role of a target user. The two highest scores awarded by the group of judges are then averaged for the final score.

ABOUT THE WEB MARKETING ASSOCIATION
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. For more information, please visit www.webaward.org.

ABOUT BEST WESTERN PREMIER
In 2003, the Best Western introduced the first Best Western Premier® Hotels. Providing international travelers with a higher level of service and amenities, Premier properties must offer additional 27 or more services/amenities above and beyond Best Western worldwide minimum standards. The properties are also subject to unique design requirements and a special quality review. More than 80 Best Western Premier hotels are currently located throughout Europe, Asia and the Middle East. For more information about Best Western Premier, please visit www.bestwesternpremier.com.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.