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BW Wins Best Mid-Range Hotel Brand in Asia

10/29/2008

Best Western Wins Best Mid-Range Hotel Brand in Asia

Readers of all four TTG publications unanimously vote Best Western as the Best Mid-Range Hotel Brand

PHOENIX (October 29, 2008) Best Western International has been awarded the Best Mid-Range Hotel Brand award from Asia’s top travel trade newsletter, TTG Asia, for the second consecutive year.

The awards recognize outstanding performances in the travel industry and are widely accepted as a benchmark for high standards. The awards are significant because they are determined by votes cast by trade professionals in the magazine’s annual poll and by readers of TTG Asia, TTG China, TTGmice and TTG-BTmice China, all prominent travel trade publications.

“We are thrilled that our outstanding properties in Asia are once again being recognized with this prestigious award,” said David Kong, Best Western International president and CEO. “As we continue to expand our presence in Asia, we look forward to providing more customers with exceptional value and service.”

“This award is particularly significant as Best Western was selected by our industry peers,” said Glenn de Souza, Best Western International’s vice president of international operations in Asia. “Winning the Best Mid-Range Hotel Brand award for two consecutive years makes a statement that we are truly the leader in this hotel segment in Asia.”

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.