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BWI Launches Mobile Web Site with Usablenet

11/5/2008

BEST WESTERN INTERNATIONAL LAUNCHES MOBILE WEB SITE WITH USABLENET

New Service Will Enable Best Western To Better Serve Customers On-The-Go

PHOENIX (November 5, 2008) – Best Western International today launched Best Western Mobile, powered by Usablenet, which enables its customers to access all of the features of the Best Western Web site from any web-enabled mobile device. Users simply type www.bestwestern.com into the phone’s mobile Web browser to access the site.

This new mobile site will extend the full functionality of the Best Western site to its customers, enabling them to reserve a room, check the status of a reservation, get directions and more.

”We are excited to provide our customers with the Best Western Mobile service,” said Karmela Gaffney, Best Western International’s managing director of advertising and e-commerce. “This will allow them ease of booking both at home and on the road.”

Usablenet Mobile is a fully managed service that leverages the features and functionality of a company’s existing Web site and extends it to all mobile devices worldwide in less than six weeks, requiring no client IT or Web design resources.

“Best Western’s mobile offering lets its customers take advantage of the full Web site functionality from any Web-enabled mobile device,” said Nick Taylor, president of Usablenet. “This is a huge benefit to Best Western customers who can now take care of their hotel needs simply and easily on their phone, no matter where they are.”

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

About Usablenet
Usablenet’s unique mobile Web platform provides leading brands with a new channel to extend marketing, commerce and client service efforts to their customers. It offers companies a fully managed service called Usablenet Mobile that translates all existing Web site functionality to a full-featured mobile interface. The solution requires no IT or Web resources on the client side, works on all Web-enabled mobile devices worldwide and can be implemented in six weeks. Usablenet customers include American Airlines, Amtrak, Limited Brands, Marriott Hotels, Nissan and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com