BEST WESTERN INTERNATIONAL REWARDS TRAVELERS WITH MORE POINTS DURING THE HOLIDAYS
First-Ever Best Western Holiday Promotion Gives Best Western Rewards/Gold Crown Club Members Double Points or Miles
PHOENIX (Nov. 12, 2008) – Best Western International, The World’s Largest Hotel Chain®, is rewarding travelers at a time when it matters most – during the peak holiday travel season.
From November 22 – December 31, members of Best Western’s Gold Crown Club International – soon to be re-named Best Western RewardsSM – earn double points or miles when they book online and stay one or more nights during the promotional period.
The promotion is Best Western’s first-ever national Rewards program promotion to be offered during the holiday season.
“Best Western knows this is a tough economic time for travelers, and we want to help them find value during this holiday season,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “This is an exciting opportunity for Best Western Rewards members to double their points and earn great redemption items – such as gas cards and free room nights – even faster.”
To be eligible, guests must register for the promotion, reside in North America, South America, China or Asia and be members of Gold Crown Club International. Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Gold Crown Club/Best Western RewardsSM, visit www.goldcrownclub.com.
Celebrating its 20th anniversary, Best Western’s Gold Crown Club International program, soon to be re-launched as Best Western Rewards, is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Program members can book their award nights and purchase travel at www.bestwestern.com.
For more information on the promotion, visit www.bestwestern.com/holiday or call 1-800-WESTERN.
Double points or miles offer is valid for Gold Crown Club® International (GCCI) members residing in the North America, South America, China and Asia that complete a qualified stay between 11/22/08 and 12/31/08. For a complete list of countries included in this promotion, visit www.bestwestern.com/holiday. Registration and GCCI enrollment/membership required prior to first qualified stay. A qualified stay night is defined as one or more nights at a Best Western® hotel regardless of frequency of check-ins/check-outs at a GCCI qualifying rate (eligible for GCCI points/miles). Other restrictions may apply. Offer not valid with any other promotion or discount. Promotion subject to cancellation or change without notice. Please allow 2 to 3 weeks for posting of bonus points/miles. GCCI is owned and operated by BW GCCI, Inc., a wholly owned subsidiary of Best Western International, Inc. All GCCI program rules apply. See www.goldcrownclub.com for additional terms. Each Best Western® hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2008 Best Western International, Inc. All rights reserved.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.