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BWI Rewards Guests for Winter Travel

1/5/2009

BEST WESTERN INTERNATIONAL REWARDS GUESTS WITH UP TO QUADRUPLE POINTS FOR WINTER TRAVEL

Winter Promotion Kicks off Year-Round Offers to Reward Travelers

PHOENIX (Jan. 5, 2009) – Best Western International, The World’s Largest Hotel Chain®, is offering guests who pay with their MasterCard® card the chance to earn double, triple and even quadruple the rewards on their winter travel. This generous offer makes it possible for Best Western RewardsSM program members to earn the equivalent of two free room nights after staying just four nights during the promotion!

From January 1 through February 14, members of Best Western Rewards (formerly Gold Crown Club International) earn double points when they stay two nights, triple points when they stay three nights and quadruple points when they stay four nights during the promotional period. Nights do not have to be consecutive, but Rewards members must pay with a MasterCard card to receive bonus points.

The winter promotion is the first in Best Western’s yearlong campaign of generous promotions and offers.

“Times are tough, so Best Western is giving our loyal customers greater value and extra rewards,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “We plan to offer our guests a promotion every day of 2009 to help them earn more rewards and faster rewards during a time when it matters most.”

To be eligible, guests must register for the promotion at www.bestwestern.com/stay234, reside in North America, South America, China or Asia and be members of Best Western Rewards. Individuals who are not already members may join the program prior to or during their first stay. Membership is free.

Best Western Rewards is one of the hotel industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Program members can book their award nights and purchase travel at www.bestwestern.com.

For more information on the promotion, visit www.bestwestern.com/stay234 or call 1-800-WESTERN.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.