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BW Rewards Members Can Now Redeem Points for AAA

1/13/2009

BEST WESTERN REWARDSSM MEMBERS CAN NOW REDEEM POINTS FOR AMERICAN AUTOMOBILE ASSOCIATION MEMBERSHIP

PHOENIX (January 13, 2009) – Best Western International, the World’s Largest Hotel Chain®, and the American Automobile Association (AAA), today announced that Best Western RewardsSM members can now redeem points for membership with AAA.

AAA basic membership includes the following benefits, in addition to discounts at thousands of partners around the world:
• Three miles of free towing from point of disablement
• Battery service
• Flat tire service
• Fuel delivery service
• Lockout and key service

In addition, AAA members receive guaranteed best available rates during their stay and can earn Rewards points and miles faster during promotions.

“Best Western is excited to bring this new benefit to our Rewards members at a time when travelers are looking to maximize their loyalty program’s value,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “As a Preferred Lodging Partner for AAA, Best Western recognizes how valuable AAA membership is for our Rewards customers. It provides them a great return on their Rewards membership.”

Rewards members need 12,500 points to convert for AAA membership, a $50 value. The points can only be used towards a new basic membership with AAA.

Best Western Rewards – formerly the Gold Crown Club® is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

To be eligible, guests must register and be members of Best Western Rewards. Membership purchase is valid for AAA only, serving members in the United States. Canadian Automobile Association membership is expected to be available in the Best Western Rewards program in the future. Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Best Western RewardsSM, visit www.bestwesternrewards.com/AAA.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.