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BW Adds Southwest Airlines as a Key Partner

2/5/2009

BEST WESTERN ADDS SOUTHWEST AIRLINES AS A KEY LOYALTY PROGRAM PARTNER

NEW YORK (February 5, 2009) – Members of Best Western’s global hotel loyalty program, Best Western RewardsSM, will be able to earn Southwest Airlines Rapid Rewards credits redeemable for free flights anywhere the airline flies beginning February 15, the World’s Largest Hotel Chain® announced today at its annual Business Travel Summit in New York.

Best Western Rewards members have the option to earn half of one Southwest Rapid Rewards credit for each stay at any of the more than 4,000 Best Western hotels worldwide

During Best Western’s spring promotion, which runs February 15 through April 5, Best Western Rewards members who register Southwest Airlines Rapid Reward credits as their earning preference can earn double – one full credit – after staying two nights during the promotional period.

“Whether they choose to earn points toward free room nights or credits toward a free flight, our guests can travel with confidence knowing Best Western and Southwest Airlines are helping stretch their budgets,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “This alliance is a tremendous opportunity for Best Western and Southwest Airlines to best serve our loyal travelers, as we have hotels in every U.S. city Southwest flies.”

To celebrate this partnership during the hotel chain’s spring promotion, one Best Western Rewards member who registers Southwest Airlines credits as their earning preference will be randomly selected to win six roundtrip tickets to any destination Southwest Airlines flies nationally. Eligible members can register by using promo code SWSPR09 at www.bestwestern.com/swspring.

"Earning credits towards free travel on Southwest Airlines by simply staying at Best Western hotels is an option we know our Members will appreciate,” said Kevin Krone, vice president of marketing, sales and distribution.

In addition to earning Rapid Rewards credit for staying at Best Western hotels, Best Western Rewards members also are able to convert 5,000 Best Western Rewards points into one Rapid Rewards credit.

Best Western Rewards is one of the hotel industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Program members can book their award nights and purchase travel at www.bestwestern.com. Membership is free.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

ABOUT SOUTHWEST AIRLINES
After 37 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers – offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest convenient and simple. Southwest Airlines (NYSE: LUV) , the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities (soon to be 65 with the addition of Minneapolis/St. Paul in March 2009) in 32 states. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has more than 35,000 Employees systemwide.