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BW Brings Back 10-Hour "Countdown to Savings"

3/9/2009

BEST WESTERN BRINGS BACK 10-HOUR “COUNTDOWN TO SAVINGS” PROMOTION

PHOENIX (March 9, 2009) – Due to the tremendous response to Best Western’s “Countdown to Savings” 10-hour sale in February, The World’s Largest Hotel Chain is bringing back the discount extravaganza. From Monday, March 9, through Friday, March 13, a new “Countdown to Savings” clock will alert visitors when the two-hour window to book travel will begin. The specials, which will only be available through www.bestwestern.com, will be offered at properties highlighted in categories such as “popular spring break destinations,” “most walker-friendly cities” and “sports fan havens,” among others.

On Monday, folks can put spring break back on the calendar with exclusive bargains to popular spring break destinations including Cabo San Lucas, Lake Havasu, Ariz., and Fort Lauderdale, Fla. On Tuesday, Best Western will feature deals to North America’s most walker-friendly cities as listed by walkscore.com. Among these are San Francisco, Chicago and Nashville, Tenn. Wednesday will feature savings to popular family-friendly destinations such as Lake Buena Vista, Fla., Hershey, Penn., and San Antonio, Texas, while on Thursday, sports fans can score a great deal to see their favorite team on an away game. Friday will round out the week of savings with a “grab bag” of family-friendly packages that will include tickets to local events and attractions at dozens of cities across the U.S. and Canada.

“The overwhelmingly positive response to our first “Countdown to Savings” initiative highlighted the fact that travelers love finding good deals, and we’re happy to help fulfill their desires,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “Everyone deserves a vacation and we’re excited to offer them the opportunity to take one without breaking the bank.”

For those who visit the Best Western Web site outside the “Countdown to Savings” daily promotion window, a message will advise them as to when the next offer will be available.

These special Internet-only deals will be based on hotel availability. To view them, guests can visit www.bestwestern.com/countdown beginning March 9. Most reservations booked through the Countdown will be prepaid, though guests can obtain refunds for any reservation that’s canceled seven or more days prior to arrival.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.