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BWI Sweeps Partner Awards at AAA Travel Forum

4/2/2009

BEST WESTERN INTERNATIONAL SWEEPS PARTNER AWARDS AT AAA TRAVEL EXECUTIVE FORUM

Hotel Chain is Honored as Lodging Partner of the Year

PHOENIX (April 2, 2009) – Best Western International, the World’s Largest Hotel Chain®, won four out of six Partner Awards for the lodging category at the AAA Travel Executive Forum on March 24, including the prestigious Lodging Partner of the Year award. Best Western also took home top honors for Best Marketing Support, Best Sales Support and Best Technology Support.

“This overwhelming recognition from AAA clubs across the country is a tremendous honor, and we look forward to continuing to deepen this valuable relationship,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “Working with AAA has allowed us to offer special discounts and benefits to consumers, while helping our member hotels increase revenue.”

To determine the winners, AAA surveyed travel professionals in more than 1,000 AAA travel agency offices, asking them to rate their level of satisfaction with each of AAA’s air, cruise, tour and hotel preferred travel partners. Partners were rated in five categories including service, product, marketing, sales support and technology. Winners were selected in each of the five categories, with the awards for Partner of the Year presented to the partner with the highest overall cumulative score in the travel segment.

“To win four out of six awards in the lodging category, including our highest honor, is a remarkable achievement,” said Doug Bower, vice president of AAA Travel and Financial Services. “Our clubs across North America truly appreciate the support they receive from Best Western and these awards are a reflection of Best Western’s efforts to excel in all areas of our partnership.”

All of AAA’s more than 51 million members receive a guaranteed lowest available AAA hotel discount when they book with Best Western. In addition, Best Western offers an exclusive loyalty program for AAA members, the Best Western Rewards AAA Preferred Guest program. Benefits of the program include:
•10 points for every dollar spent on qualified hotel room rates
•10 percent bonus points with each qualified hotel stay
•Up to a 20 percent AAA hotel discount on best available hotel rates
•Additional rewards on seasonal promotions

Best Western was named a AAA Preferred Lodging Partner in 2007 and the company’s North American hotel properties are close to 100 percent AAA Diamond Rated.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

ABOUT AAA
As North America’s largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.