MICHAEL WALTRIP AND BEST WESTERN LOOKING FOR “ALL-STAR” COUPLE: AS DEVOTED TO RACING AS THEY ARE TO EACH OTHER
One Lucky Couple Will Win a Trip to the 25th NASCAR Sprint All-Star Race™
to have their Vows Renewed by Driver Michael Waltrip
PHOENIX (April 10, 2009) – Best Western International, the Official Hotel of NASCAR®, and two-time Daytona 500 winner, Michael Waltrip, are looking for the nation’s most devoted NASCAR couple. This lucky “All-Star” couple will win a trip to the 25th Running of the NASCAR Sprint All-Star Race in Charlotte, N.C. on May 16. Driver Michael Waltrip will preside over the renewal of the winning couple’s chosen vows, in true NASCAR® fashion.
Now and through April 27, couples are encouraged to visit the Best Western Racing “All-Star” Couple promotional site (www.bestwestern.com/allstarcouple) and submit a brief story (1000 words or less) about why they deserve to have their vows renewed during the 25th Running of the NASCAR Sprint All-Star Race weekend. Couples are encouraged to reflect on their devotion to NASCAR and each other – perhaps with anecdotes about how they met at the track, visited the races during their honeymoon, or watch the race together every weekend.
Entries submitted through the site will be judged by a Best Western panel of judges, including Waltrip. All entries will be judged on compelling nature of story, relevance of entry and devotion to NASCAR.
Once selected, the winning couple will receive roundtrip airfare to Charlotte, lodging, tickets to the race and local transportation. As an added bonus, Best Western will award the devoted couple with a travel card valued at $1,000 that can be used at any of the more than 4,000 Best Western properties worldwide-- for a first, second, or tenth honeymoon, or to host incoming family and friends for that wedding on the horizon.
“NASCAR fans are some of the most passionate in sports and that passion extends to other areas of their lives, including travel and family,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We want to help a lucky couple add a truly special snapshot to their photo albums as they ring in the 25th running of this great race.”
As an official sponsor of NASCAR since 2004, Best Western has continued to provide race fans with everything they need for an enjoyable and affordable weekend at the races, including breakfast, free high-speed Internet, free in-room coffee, a comfortable stay and the best customer service around. As more and more families continue to feel the pinch of tough economic times, Best Western is helping race fans save money so they can still travel and enjoy the races around the country. Fans who join the free Speed Rewards loyalty program for race fans, earn points towards free nights and save an estimated ten percent on every booking. To join Speed Rewards and find out more about what Best Western is doing to help race fans during these tough economic times, log onto www.bestwesternracing.com.
For official All Star Couple contest rules, fans should visit www.bestwestern.com/allstarcouple.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.