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BWI and Harley-Davidson Extend Partnership

7/15/2009

BEST WESTERN INTERNATIONAL AND HARLEY-DAVIDSON EXTEND PARTNERSHIP TO GIVE RIDERS TRAVEL PERKS ON THE ROAD

Best Western Ride RewardsSM Loyalty Program Offers Savings and Benefits for Riding Enthusiasts at More Than 1,200 “Rider-Friendly” Hotels

PHOENIX (July 15, 2009) -- Best Western International today announced that the chain has extended its exclusive partnership with Harley-Davidson Motor Company for an additional three years to reward motorcycle riders and Harley-Davidson enthusiasts with enhanced travel benefits when they stay at one of more than 1,200 “rider-friendly” Best Western properties in North America.

“Best Western will continue to cater to the unique travel needs of the millions of motorcycle adventurers who believe the journey is as important as the destination,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Our heritage is deeply rooted along America’s scenic roads, and extending our relationship with Harley-Davidson, another iconic brand synonymous with road travel, is a natural way to introduce more travelers to our hotel chain and contemporize our brand.”

Harley-Davidson owners or enthusiasts can register for Best Western Ride RewardsSM by visiting www.bwrider.com or calling 1-888-BW2BIKE. Once registered, members earn 10 points for every U.S. dollar spent on qualified room rates or 250 airline miles per qualified stay at more than 4,000 Best Western hotels worldwide.

Upon registering for Best Western’s free Ride Rewards loyalty program online, riders will automatically receive Gold Elite status, which includes 10 percent bonus points on every stay. H.O.G. Members receive even greater benefits. They are automatically upgraded to platinum elite status, giving them 15 percent bonus points on every stay, complimentary room upgrades when available, plus early check-in and late check-out if available. When staying at the 1,200 plus Best Western properties that are certified “rider-friendly,” guests will have access to a host of amenities , such as complimentary wipe-down rags and access to a washing station at check-in. Additionally, some hotels offer extra benefits, including reserved parking spaces, bottled water and lip balm.

As a complement to Ride Rewards, enthusiasts can also use Harley-Davidson’s Ride Planner to help map and plan rides, available at www.harley-davidson.com. The tool also makes it easy to book a stay at a Best Western hotel by indicating where each is located in correlation to the trip being planned. Each hotel listing includes hotel descriptions along with a directory of services and amenities.

For more information on Ride Rewards and other features of the Best Western/Harley-Davidson partnership, visit www.bwrider.com or http://rideplanner.harley-davidson.com/rideplanner.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.