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BWI Introduces New Web App to Look Like Your Pet

9/2/2009

NEW WEB APP FROM BEST WESTERN INTERNATIONAL TAKES “LOOKING LIKE YOUR PET” TO A NEW LEVEL

PHOENIX (September 2, 2009) – The next photo of your favorite four-legged friend may look more familiar than usual. Best Western International, the World’s Largest Hotel Chain®, has introduced the “Best Western Friends Forever Inseparator” application, allowing owners to merge their photo with an image of their pet.

The end result is a hilarious image that tests the theory that people start to look like their pets over time and can be shared with family, friends and co-workers, as well as posted online at www.bwff.com.

“Best Western is known for being pet friendly and we wanted to create a fun way for pet owners, and pet travelers, to share their love for their pets,” said Troy Rutman, director of external communications for Best Western. “We hope the application will remind travelers that pets need vacations too!”

The free “Friends Forever Inseparator” requires just a few simple steps to create a frame worthy memory:

•Visit www.bwff.com
•Upload a photo of yourself
•Upload your pet’s photo
•Highlight the areas of both photos to be merged
•Watch as your face is instantly merged with your pet – creating one unique and new photo
•Share via email with your friends and family or post for others to view on the “Friends Forever Inseparator” site

The “Friends Forever Inseparator” application is just one more way that the World’s Largest Hotel Chain® is catering to animal lovers and pet travelers. With more than 1,000 pet-friendly properties in North America and 1,900 globally, Best Western has expanded its pet travel offerings to help travelers make educated decisions when on the road with their pets. The hotel chain’s lowest-rate guarantee Web site, www.bestwestern.com, includes an easy-to-use booking engine to help find animal loving properties, tips for vacationing with pets and other features.

Pet owners can access the pet travel page directly at http://www.bestwestern.com/travel-planning/tips/traveling-with-pets.asp

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.