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BW Celebrating 10-year Anniversary in Poland


Best Western Celebrating 10-year Anniversary in Poland

POLAND (November 20, 2009) – It has been 10 years since Best Western, a worldwide hotel chain representing privately owned hotels, was launched in Poland. Today Poland has six Best Western hotels and seventh is to be opened, no later than Q1/2010, to Katowice.

First Polish Best Western, Best Western Hotel Prima Wroclaw, opened the doors for guests in October 1999. Since then Best Western has had a stable foot hold on the Polish market, first administrated by Best Western Hotels Germany and since 2007 by Best Western Hotels Finland, Baltic States and Poland. Under the new affiliate office, Best Western’s network of hotels has grown from four properties to six properties and seventh is under full renovation, planned to open in first quarter of 2010. Another milestone was when Best Western’s prestigious co-brand, Best Western Premier was introduced to the market along with the launch of Best Western Premier Hotel Krakow in Krakow in autumn 2008.

“The Polish Best Western hotels are extremely well-maintained properties with good locations. Our statics shows that the increase of the hotels has helped the existing members as the average room nights have been growing too. Best Western has potential in Polish market both brand and business wise”, summarizes Saija Kekkonen, CEO of Best Western Hotels Finland, Baltic States and Poland. “We are also extremely proud to continue the co-operation with our Polish market pioneer, Best Western Hotel Prima Wroclaw”.

Best Western Hotel Prima Wroclaw with 79 rooms is located by the neighborhood of the old town square of Wroclaw. The hotel encompasses the Sir William Restaurant, two bars and a fitness club as well as parking facilities – important being so centrally located hotel.

“Looking back I can say that 1999 was a very good time to open a new hotel in Wroclaw, especially one with such a great location, only a few steps from the local main tourist sight, the Market Square. The booming business in Wroclaw and high hotel occupancy rates translated into good results achieved by Best Western Hotel Prima. At this point I must admit that our Best Western affiliation was an important factor that enabled our high occupancy rates to be achieved so fast. I remember situations when loyal Best Western customers saw Hotel Prima in the chain’s directories as a hotel to be soon inaugurated and called us asking about the date because they wanted to make a reservation as soon as possible. Later on many of them felt so at home when staying at Hotel Prima that they have remained our regular guests until today”, says Alina Kopystecka, General Manager, Best Western Hotel Prima Wroclaw.

“In September 2001 the situation on the hospitality market changed. The global crisis and the terrorist attacks resulted in a huge drop in occupancy and a fight for survival began. Looking at the situation from today’s perspective I think that it also was a good time for the hotel. Our flexible pricing policy, consistent and high quality of services and readiness to respond to the requirements of our guests have brought many new contracts which have been in force until today, which is very important in our sector. Year after year the results of our hotel were improving. Today we are witnessing a new global economic meltdown. However, we are facing the hard times richer in experience and we are not wringing our hands. We know that we can do well also in a difficult environment like this one. We have always and in every situation been able to count on the support from our experienced Best Western partner. We have always felt a member of the organization which allows us to remain independent at the same time guaranteeing high and consistent quality of services and offering joint marketing and sales campaigns in which we also have a share and vote”, continues Ms Kopystecka.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing and Harley Davidson help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit

*Numbers are approximate and can fluctuate.

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