BEST WESTERN RENEWS SPONSORSHIP OF NBA’S HORNETS BOOKMOBILE
Continues Support of Literacy in Gulf Coast Region
PHOENIX (Dec. 3, 2009) – Today Best Western announced it is renewing its sponsorship of the New Orleans Hornets Bookmobile, an interactive library-on-wheels that has distributed more than 90,000 free books to students in southeastern Louisiana. Since 2007, the World’s Largest Hotel Chain® has been presenting sponsor of the Bookmobile, which supports the NBA’s Read to Achieve initiative. The renewal agreement is for two more years -- a $110,000 commitment.
In addition to the sponsorship, since 2007, Best Western hotel owners and staff have reached into their own pockets to donate nearly $130,000 to purchase 65,000 books to help stock the Bookmobile.
“Supporting the Hornets’ Bookmobile is an extension of Best Western hotel owners’ philosophy of giving back, especially to children and families,” said David Kong, president and CEO of Best Western. “Our work with the Hornets is an investment in an area that lost so much after Hurricane Katrina.”
“The entire Hornets family is excited to welcome back Best Western as a presenting partner for the Hornets Bookmobile,” said Hornets Executive Vice President of Basketball Chad Shinn. “We appreciate all the hard work and resources that Best Western continues to pour into the New Orleans community, and we appreciate the fact that they share our mission to promote the importance of literacy and education to the youth in the Gulf South.”
During the 2009-2010 NBA season, the Bookmobile’s goal is to place 65,000 books in the hands of 65,000 children in southeastern Louisiana. More than 5,000 books have been distributed to date.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com
*Numbers are approximate and can fluctuate.
ABOUT THE NEW ORLEANS HORNETS
The New Orleans Hornets are proud to be a New Orleans business that happens to be an NBA franchise. Under the leadership of owner George Shinn, the Hornets remain committed to revitalize New Orleans and the entire state of Louisiana through numerous community initiatives and by providing world-class entertainment on the court that appeals to the entire family. For more information about the New Orleans Hornets, please visit www.Hornets.com.