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Best Western Introduces IPhone App

12/23/2009

BEST WESTERN INTRODUCES IPHONE APP, CHAIN’S FIRST IN SERIES OF MOBILE APPLICATIONS

Free Application Allows Travelers to Research and Book Best Westerns Worldwide, Personalize Trips with Stored Travel Activities and Keep Friends and Family Updated Along the Way

PHOENIX (December 23, 2009) – Best Western International today announced its debut in mobile offerings with the unveiling of its free iPhone application, titled “Best Western to Go.”

“Best Western to Go” features include:
•Search and Book: Find and book reservations at more than 4,000 Best Western hotels in over 80 countries worldwide.
•Program:Create an itinerary and input addresses of attractions and restaurants. Once these have been entered, users can easily find their location using the app’s GPS-enabled map.
•Personalize:Capture and categorize favorite locations in specific destinations. Travelers can also upload photos and descriptions to remember the locale.
•Socialize:Stay connected with family and friends by sharing an experience, such as a lunch at a kitschy diner or a souvenir purchase. Travelers can push this information directly from the app to their Facebook page, email or to other iPhone users.

The “Best Western to Go” iPhone application marks a first for the World’s Largest Hotel Chain®, which plans to launch applications for multiple mobile platforms in 2010 that cater to the growing number of travelers staying connected via smart phones.

“We pride ourselves on being available to travelers no matter their location, which is why mobile accessibility was a natural next step for us,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. “We can now be even more of a resource for our guests, particularly those who are making decisions on the fly.”

Best Western plans to unveil multiple upgrades to its iPhone application throughout 2010, as well as introduce applications for other mobile platforms including Blackberry® and Android™. The hotel chain will work closely with application users to incorporate helpful features that best meet their travel needs.

The free “Best Western to Go” iPhone application can be downloaded at either www.bestwestern.com/iphone or www.itunes.com/app/bestwesterninternational.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing and Harley-Davidson help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com

*Numbers are approximate and can fluctuate.