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BW & MW Search for "Official Tweet Crew Team"

1/21/2010

BEST WESTERN AND MICHAEL WALTRIP RACING IN SEARCH OF STOCK CAR RACING’S FIRST-EVER “OFFICIAL TWEET CREW TEAM”

Three Internet-Savvy Race Fans Will Be Selected to Travel to Phoenix for the April 10 Race and Serve as David Reutimann’s Team of Twitter Correspondents

CORNELIUS, N.C. (January 21, 2010) – The World’s Largest Hotel Chain®, Best Western, has teamed up with Michael Waltrip Racing to conduct a national job search for stock car racing’s first-ever “Official Tweet Crew Team.” To help kickoff the 2010 racing season, the pair is “hiring” three qualified fans to travel to Phoenix for the April 10, 2010 race weekend and work as David Reutimann’s team of Twitter correspondents.

Fans who visit the Best Western “Official Tweet Crew Team” Web site, www.bestwestern.com/tweetcrewteam, starting today through Wednesday, March 17, will have the opportunity to submit an application, which includes a link to a creative video or picture, to become a member of this historic team. The selected three-person team will join David Reutimann in Phoenix on April 10 and spend the weekend with the 2009 Coca-Cola 600 winner, Tweeting about every twist and turn he makes on-and-off the track. Each Tweet Crew Team member will be provided with a smartphone that has camera capabilities to enable “Twitpics.”

The first-ever “Official Tweet Crew Team” will also give racing fans around the world an up-close-and-personal glimpse into the Sprint Cup Series Race in Phoenix by providing a written play-by-play of the race via Twitter from the team’s different vantage points around the track. Fans can follow all the heart-pounding and intimate action by logging onto www.twitter.com and following the team at @tweetcrewteam. Finally, race fans watching from home or following the team on Twitter will be given the chance to win great prizes throughout the race including official Best Western Racing and Michael Waltrip Racing gear, as well as rewards program points that can be redeemed for future hotel stays and a wide variety of merchandise. One lucky member of Speed Rewards, Best Western’s loyalty program for race fans, will also win a Travel Card valued at $500.

“As we’ve learned over the last decade, the Internet, particularly social media, is an increasingly important communication channel for our guests. We’ve also realized recently it’s no different for the thousands of race fans who visit our hotels each week, making it incredibly important for our brand to continue to reach our guests through creative and innovative digital avenues,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “Our partnership with Michael Waltrip Racing, one of the most forward thinking race teams in the sport, allows us to execute fun and interactive promotions such as the ‘Official Tweet Crew Team’.”

Those selected as members of the first-ever “Official Tweet Crew Team” will receive roundtrip airfare to Phoenix, hotel accommodations, local transportation, as well as a Best Western/Michael Waltrip Racing- branded team uniform and VIP access to the track for the race. The winners will also have the opportunity to join Michael Waltrip and David Reutimann in a race day press conference for the unveiling of the Best Western and Michael Waltrip Racing “Official Tweet Crew Team.”

“I have one of the most loyal and active followings on Twitter and I’m hoping through the Best Western ’Official Tweet Crew Team’ promotion I’ll be able to find three likeminded fans who want to help me share the ins-and-outs of a race team with millions of people all over the world,” said two-time Daytona 500 winner, Michael Waltrip. “In the 62 year history of the sport, this is unlike anything that’s ever been offered to fans – a real chance to be a critical part of a successful race team.”

To join Speed Rewards log onto www.bwracing.com.

For official rules and to enter, please visit www.bestwestern.com/tweetcrewteam.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing and Harley Davidson help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.