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BW Executive to Receive "Top 25" Honor

2/4/2010

BEST WESTERN EXECUTIVE TO RECEIVE “TOP 25” HONOR AT HSMAI ADRIAN AWARDS GALA

Sehrab Grewal Honored As “Best Of The Best” In Travel Industry

NEW YORK, NY (February 4, 2010) – The Hospitality Sales & Marketing Association International (HSMAI) has selected Sehrab Grewal, director of consumer marketing at Best Western International, as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2009. The seventh annual list recognizes the “best of the best” in the hospitality, travel and tourism industries. The recipients were honored during a private ceremony preceding the Adrian Awards Gala on Feb. 1, 2010, in New York, and were recognized on-stage at the Gala.

The 2009 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

“The Top 25 is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The creative strategies, passionate dedication and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”

Sehrab has more than 17 years of experience in the travel, hospitality and tourism industries, including five years at Best Western International. As Director of Consumer Marketing for Best Western, Sehrab leads a team focused on developing and maintaining B2B strategic alliances with integration across marketing & sales functions. Notable partnerships that Sehrab has managed include Best Western affiliations with AAA/CAA, Harley-Davidson, NASCAR, Michael Waltrip Racing and Cesar Milan Inc.

“We’re fortunate to have Sehrab leading a critical part of our organization which benefits our partners and the millions of consumers who are loyal to the brand,” said Best Western President and CEO David Kong. “Her work and leadership has built creative marketing and sales affiliations that allow us to remain competitive in today’s innovative landscape.”

In addition to celebrating Sehrab’s award-winning work, the Gala recognized the top achievements in advertising, marketing and public relations in the hospitality, travel and tourism industries with the Adrian Award.

ABOUT HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings(r). Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing and Harley-Davidson help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com

*Numbers are approximate and can fluctuate.