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Best Western Announces New Elite Matching Program

2/18/2010

BEST WESTERN ANNOUNCES INSTANT ELITE MATCHING PROGRAM FOR BEST WESTERN REWARDS MEMBERS

“Status Match, No Catch” Matches Elite Status of Other Hotel Loyalty Programs for Free, Rewarding Best Western Rewards Members With Immediate Earnings Potential at Same Elite Status

PHOENIX (February 18, 2010) – Best Western International today announced the launch of the “Status Match, No Catch” program in North America, which rewards members of its free global Best Western Rewards® loyalty program with matching elite status of any other hotel loyalty program—free of charge.

Beginning today, new and existing Best Western Rewards members can upgrade their Rewards status by contacting (800) 444-7646 or BWRelite@bestwestern.com and providing proof of elite status with another hotel loyalty program. Best Western Rewards points will be earned at the equivalent elite status immediately. Members of Best Western Speed Rewards and Best Western Ride Rewards are also eligible.

“Road warriors who face devalued loyalty programs at other chains will benefit from their Best Western Rewards Elite status by earning special benefits even faster at our hotels, including perks like room upgrades, early check-in and late check-out privileges when available,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. “In addition, as one of the richest hotel loyalty programs in the industry, Best Western Rewards elite members will have the ability to earn up to 30 percent more Rewards points with each qualifying stay.”

Elite status levels available through Best Western Rewards include:
• Gold Elite (awarded after 10 qualified nights in one calendar year), which earns a 10 percent Rewards bonus;
• Platinum Elite (awarded after 15 qualified nights in one calendar year), which earns a 15 percent Rewards bonus; and
• Diamond Elite (awarded after 30 qualified nights in one calendar year), which earns a 30 percent Rewards bonus.

For more information, please visit www.bestwesternstatusmatch.com.

Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more.


ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing and Harley-Davidson help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com

*Numbers are approximate and can fluctuate.