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BW Bonus to Jumpstart Rewards Members' Summer

4/5/2010

BEST WESTERN BONUS TO JUMPSTART REWARDS MEMBERS’ SUMMER VACATIONS

Stay Twice this Spring, Earn $50 Toward Summer Travel

PHOENIX (April 5, 2010) – The World’s Largest Hotel Chain® is giving its Best Western Rewards® loyalty program members a head start on paying for their summer vacations. Now through May 30, registered members who stay two times will earn a $50 Best Western Travel Card®, which can be used like cash at any of the chain’s 4,000 global hotels.

Best Western is layering on a 250-point bonus for those who book their stays on www.bestwestern.com and a 1,000-point bonus for those who pay for each of their qualified stays with the Best Western Rewards MasterCard® issued by Barclaycard.

Elite members of Best Western Rewards who register and complete two qualified stays during the promotional period are automatically entered into a sweepstakes to win 100,000 Best Western Rewards bonus points – enough for up to 12 free room nights.

“Summer vacations are just around the corner, so we are giving our loyal customers the opportunity to leverage their spring travel to pay for a fun summer getaway,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “With the value offered at Best Western’s hotels, a $50 Travel Card goes a long way toward making a summer vacation affordable.”

All bonus awards – including the $50 Travel Card, online booking bonus and MasterCard bonus – are capped at one bonus per Best Western Rewards member.

To be eligible, guests must register at bestwesternrewards.com/jump, reside in North America, South America, Asia, South Africa, Israel, Egypt or the Ukraine and be members of Best Western Rewards. Qualified stays can be made at any Best Western hotel worldwide. Individuals who are not already members may join the program and register prior to or during their first stay. Membership is free. To join Best Western Rewards, visit bestwesternrewards.com.

ABOUT BEST WESTERN REWARDS
Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com

*Numbers are approximate and can fluctuate.