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BW Features New iPhone Application Promotion

4/21/2010

ONE TRAVELER TO WIN ONE MILLION BEST WESTERN REWARDS POINTS FOR HELPING DETERMINE THE NEXT BEST WESTERN IPHONE APPLICATION FEATURE

PHOENIX (April 21, 2010) – One million Best Western Rewards points, equivalent to more than 62 room nights at one of Best Western’s 4,000 hotels worldwide, is on the table for a lucky travel enthusiast who helps Best Western International (www.bestwestern.com)determine the next feature to be added to its popular iPhone application, “Best Western to Go.”

Users of the “Best Western to Go” app, which launched in December 2009, can research and book Best Western hotel rooms worldwide, personalize trips with stored travel activities and keep friends and family updated along the way via social media sharing capabilities.

In addition to free room nights, Best Western Rewards points can also be redeemed for shopping, dining, and entertainment gift cards, as well as rental car and airline benefits. Members of the program are eligible for seasonal promotions throughout the year, including the current “Jump Start to Summer” promotion, in which members receive a $50 Best Western Travel Card for staying two qualified nights at any Best Western hotel worldwide.

“‘Best Western to Go’ was developed to help our customers with their travel and booking needs when they’re on the road,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We plan to update our app with interactive, clever and helpful features that make traveling easier and even more fun, including one selected by the end-user, our guest.”

The current free “Best Western to Go” iPhone application can be downloaded at www.itunes.com/app/bestwesterninternational.

Best Western Rewards (bestwesternrewards.com) is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more.

For more information, please visit www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.