BEST WESTERN® HOTELS: STAY TWICE THIS SUMMER, EARN A FREE NIGHT VOUCHER
Best Western also offering a chance to Win Dance Party with star of Disney’s Camp Rock 2 The Final Jam
PHOENIX (June 21, 2010) – Best Western is giving travelers, teens and tweens just what they need for a fun Summer Vacation: a free hotel night and the chance to win an exclusive dance party with a star of Disney’s Camp Rock 2 The Final Jam.
“Families are back on the road this summer, and we know they look to Best Western for value and fun,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We’re offering free nights, a sweepstakes with Disney and Camp Rock collectible key cards that they can’t get anywhere else – all this is in addition to swimming pools, free high speed Internet, free parking and free breakfast at most of our properties.”
By staying two separate times at Best Western hotels between June 20 and August 15, members of Best Western Rewards® (the chain’s free loyalty program) can earn a free night voucher toward their next stay, which can be used at any Best Western hotel in the United States or Canada. Learn more and register for the promotion at www.bestwestern.com/summer. This promotion also includes a 250-point bonus for booking online at www.bestwestern.com and a 1,000-point bonus for those who pay for their qualified stays with the Best Western Rewards World MasterCard®.
Best Western is partnering with Disney Media Sales and Marketing on “Camp Rock 2 The Final Jam” starring Demi Lovato, the Jonas Brothers and Alyson Stoner, and will reward one fan with a dance party for 40 guests at a nearby Best Western with an appearance and choreography taught by teen star Alyson Stoner (“Camp Rock,” “Phineas and Ferb”).
Fans can enter the sweepstakes from June 20 through August 15 at www.disney.com/dancepartysweeps or by texting the word “BEST” to DISNEY (347639). In addition to the grand prize, Best Western and Disney are giving away 100 $50 Best Western Travel Cards®, redeemable at any of the chain’s 4,000 global hotels.
Select Best Western hotels also will be giving away collectible Camp Rock key cards to guests. In addition to unlocking the guestroom, each key card will have a code that unlocks exclusive behind the scenes content of the Camp Rock 2 The Final Jam soundtrack releasing August 10. Five different cards, each featuring a star from the movie, will be distributed throughout the summer.
"Camp Rock 2 The Final Jam" premieres Friday, September 3 (8:00 p.m., ET/PT) on Disney Channel.
One free-night voucher can be earned per person; elite members of Best Western Rewards can earn up to two vouchers. Vouchers expire December 25, 2010. The promotion is open to Best Western Rewards members in the United States, Canada and Caribbean.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated Best Western, Best Western PlusTM and Best Western Premier® hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
About Disney Media Sales and Marketing
Disney Media Advertising Sales and Marketing Group is the advertising sales and promotions team for Disney's kids- and family-focused businesses, and creates cross-platform sponsorship and advertising sales opportunities spanning Disney Channel, Playhouse Disney, Disney XD, ABC Kids, Disney.com, Radio Disney and Disney Family Fun magazine.
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