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BW to Jump-Start Summer with $50 Travel Card

4/18/2011

Best Western to Jump-Start Summer Vacations with $50 Travel Card Offer, One of Industry’s Biggest-Ever Stand-alone Points Prizes

PHOENIX (April 18, 2011) – Best Western is giving its loyalty program members a down payment on their summer vacations. Now through June 5, Best Western Rewards members who register for the promotion and stay with Best Western three separate times will earn a $50 USD Best Western Travel Card®, which can be used like cash at any of the chain’s 4,000 global hotels until November 1, 2011.

In addition, Best Western Rewards members who qualify for the promotion and stay with at least two separate descriptor hotels (BEST WESTERN® and/or BEST WESTERN PLUS®, and/or BEST WESTERN PREMIER®), will be automatically entered in the brand’s biggest-ever points giveaway and one of the biggest-ever one-time points prize giveaways by any hotel company: The grand prize is 6.5 million Best Western Rewards points – the equivalent of more than a year of free hotel stays. Five second-place winners will receive a $650 Best Western Travel Card. All who register for the promotion will be entered into a daily drawing for a $65 Best Western Travel Card.

“We know families want to hit the road this summer, and our $50 Travel Card award is a way to make that a little easier to do so,” said Dorothy Dowling, senior vice president of marketing and sales. “And because we’re celebrating our 65th birthday – 65 years of being travelers’ home away from home – we’re also going to gift a loyal guest with the biggest points prize we’ve ever awarded.”

In addition to the Travel Card, Best Western is layering on 6,500-point bonus for those who pay for each of their three qualified stays with the Best Western Rewards MasterCard®. Both bonus awards are capped at one bonus per Best Western Rewards member.

Register for the promotion at www.bestwestern.com/jump.

Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 90 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline rewards and more. Best Western’s Status Match...No Catch ® program will match members’ elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.