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Best Western Summer: Free Nights, Disney Sweeps

6/20/2011

“SHAKE IT UP” THIS SUMMER WITH BEST WESTERN:
FREE ROOM NIGHTS, DISNEY SWEEPS AND MORE

Stay three separate times this summer and earn a free room night voucher valid at any Best Western-branded hotel in the United States, Canada and the Caribbean

PHOENIX (June 20, 2011) – Best Western, THE WORLD’S BIGGEST HOTEL FAMILYSM, is giving U.S. travelers three great reasons to hit the road this summer: free room nights, up to 13,000 bonus Best Western Rewards® points and a chance to win a trip to Hollywood to attend the finals of Disney Channel’s “Make Your Mark, The Ultimate Dance Off” – Shake It Up Edition.

“Best Western wants to be families’ summer vacation headquarters. Our summer hotel promotion has something for everyone – for parents, it’s the value of a free room night; for kids, it’s our partnership with Disney Channel,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “And everyone loves our hotels’ swimming pools, free high-speed internet access and free breakfast at most of our properties.”

Between now and August 14, Best Western Rewards members who stay three separate times at any Best Western hotel will earn a free-night voucher, which can be redeemed at any of the 2,200 BEST WESTERN, BEST WESTERN PLUS or BEST WESTERN PREMIER hotels in the United States, Canada, the Bahamas or U.S. Virgin Islands. Vouchers are limited to one per person and must be redeemed before January 31, 2012. Register for the promotion at www.bestwestern.com/summer.

Elite members of Best Western Rewards can earn even more. To help celebrate Best Western’s 65th birthday, those who qualify for the promotion and complete two of their stays at at least two separate descriptor hotels (BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER) will earn 6,500 bonus points.

An additional 6,500 bonus Best Western Rewards points can be earned by paying for all three qualified stays with the Best Western Rewards MasterCard®.

For the fourth straight year, Best Western is partnering with Disney Media Sales and Marketing on a once-in-a-lifetime summer sweepstakes. One lucky fan of Disney Channel’s “Shake It Up” and three guests will win a trip to Hollywood to attend a taping of the “Make Your Mark, the Ultimate Dance Off” – Shake It Up Edition and meet some of the show’s stars. The trip includes round-trip transportation and hotel accommodations. One hundred first-prize winners will receive a $50 Best Western Travel Card®, redeemable like cash at any Best Western-branded hotel.

Fans can enter the sweepstakes between June 20 and August 14 by texting the word “SHAKE” to DISNEY (347639). Fans may enter once per day.

Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000 locations in 90 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch ® program will match members’ elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.


About Disney Media Sales and Marketing
Disney Media Advertising Sales and Marketing Group is the advertising sales and promotion team for Disney’s kids- and family-focused businesses, and creates cross-platform sponsorship and advertising sales opportunities spanning Disney Channel, Disney Junior, Disney XD, ABC Kids, Disney.com, Radio Disney and Disney Family Fun magazine.