TWO LUCKY MOTORCYCLE RIDERS WIN BIG REWARDS WITH BEST WESTERN’S MOTORCYCLE PHOTO CONTEST FOR RIDERS
PHOENIX (Aug. 4, 2011) – Best Western International, the World’s Biggest Hotel FamilySM, today announced the winners of its 2011 motorcycle photo contest for riding enthusiasts. Motorcyclists visited Best Western hotels during the contest and uploaded a photo of their bikes in front of a BEST WESTERN, BEST WESTERN PLUS or BEST WESTERN PREMIER hotel for a chance to win 65,000 Best Western Rewards points and other great prizes.
The grand-prize winner, Kathy Smith of Myers Flat, Calif., will receive 65,000 Best Western Rewards points in celebration of the hotel chain’s 65th birthday. Smith was chosen at random, and her 65,000 points are redeemable for room nights, gift cards, airline miles and more.
“Our winning photo was taken in front of the BEST WESTERN Miner’s Inn in Yreka, Calif. which is our favorite Best Western. We love to stay there, as they are rider-friendly and welcome our Yorkie dog Tina,” said Smith. “I feel really lucky to have won as I actually damaged my camera before I took the photo. So in addition to redeeming the points for our future stays at Best Western hotels, I plan to use some of the points to get a new camera.”
Lee Baldwin from Butte, Mont., also won, as he was the first Best Western Rewards member to take a photo in front of all three types of Best Western hotels: BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER. He is the winner of a $650 Travel Card which is good for travel at any of the more than 4,000 Best Western hotels worldwide.
In addition to Smith and Baldwin, each week during the contest three additional winners were randomly chosen to receive 5,000 Best Western Rewards points.
“Best Western is the only hotel chain to offer motorcycle riders a loyalty program -- Best Western Ride Rewards®, exclusively for bike enthusiasts, and we welcome travelers on two wheels with open arms,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “This photo contest was a fun way for travelers to hit the open road and experience our three types of Best Western hotels – BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER.”
Best Western Ride Rewards is the industry’s only free loyalty program for guests traveling by motorcycle. Best Western Ride Rewards members automatically earn Gold Elite status when they sign up, allowing them to earn 10 points for every U.S. dollar spent on qualified room rates and 10 percent
bonus points with each qualified stay at any Best Western hotel. Motorcycle travelers can register for Best Western Ride Rewards by visiting www.bwrider.com or calling 1-888-BW2BIKE.
As part of its partnership with Harley-Davidson®, Best Western has more than 1,200 Rider-Friendly® hotel locations in North America which provide services such as a special Harley-Davidson rate, a clean wipe-down at check-in and a bike cleaning station. Additional benefits at some properties include reserved parking spaces, bottled water and lip balm.
As a complement to Ride Rewards, enthusiasts can also use the Harley-Davidson Ride Planner tool to map and plan rides, and book a Best Western hotel along the route.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.