BEST WESTERN INTRODUCES NEW MOBILE SITE FOR REWARDS MEMBERS
Best Western Rewards mobile site caters to windshield warriors and
allows travelers to manage their Rewards from the road
PHOENIX (September 6, 2011) – Best Western International introduced a new mobile site that allows the nearly 13 million Best Western Rewards® members to manage their profiles, review their balances and redeem points for travel and merchandise, all from their smartphones.
Travelers interested in joining Best Western Rewards can also do so through the new mobile site, www.BestWestern2go.com, as well as review current offers and book future travel to more than 4,000 Best Western hotels in 90 countries.
“We’re seeing that booking windows continue to shrink, as more windshield warriors manage their travel plans through their smartphones,” said Tammy Lucas, managing director of marketing programs for Best Western International. “We are committed to providing the mobile channels and applications that travelers value so that they can dream, shop and share travel through our brand.”
Best Western Rewards points, which can be earned at any of the brand’s global hotels, can be redeemed for free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping, gas cards, airline miles and more.
The Best Western Rewards mobile site is a complement to the brand’s primary mobile site – www.BestWestern2go.com and the free “Best Western to Go” application for iPad, iPhone and Android. The mobile site and application allow travelers to find and book reservations at more than 4,000 Best Western hotels worldwide.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.