BEST WESTERN SIGNS ON AS ROOM KEY’S FIRST COMMERCIAL PARTNER
Brand to supply inventory to landmark industry-founded hotel search engine
PHOENIX (January 12, 2011) - Best Western International, the World’s Biggest Hotel Family®, announced today that it has signed on as the first commercial partner to supply hotel inventory to Room Key. This move makes Best Western® hotels the first to benefit from the innovative new online hotel search engine, aside from those of the service’s founding investor brands.
Roomkey.com provides travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. It will provide hotel information straight from Best Western and likewise enable direct booking.
“Best Western is in the business of maximizing revenue delivery to our member hotels, while enabling our guests to book effectively through their preferred channels,” said Dorothy Dowling, senior vice president of marketing and sales, Best Western International. “By providing direct access to our brand’s inventory, Room Key is in effect an extension of our branded website, one that strengthens the business case for our individual hotels. We see this venture as an important tool to enhance Member value, and another example of our 360 degree thinking on behalf of the entrepreneurs who make up our brand.”
To learn more or discover Best Western hotels across the world, visit www.bestwestern.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILY®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.