“SHAKE IT UP” THIS SUMMER WITH BEST WESTERN:
EARN FREE NIGHTS, CHANCE AT DANCE LESSON FROM DISNEY CHANNEL STARS
Stay three separate times this summer and earn a free room night voucher valid at any
Best Western-branded hotel worldwide
PHOENIX (June 17, 2012) – Best Western, THE WORLD’S BIGGEST HOTEL FAMILY®, is giving U.S. travelers extra incentives to vacation this summer; free room nights, bonus Best Western Rewards® points and a chance to win a trip to meet the stars of Disney Channel’s hit show “Shake It Up” and receive a dance lesson.
“Summer vacation is a time families can look forward to each year. Best Western’s summer promotion has something for everyone – for parents, it’s the value of a free room night voucher; for kids, it’s the appeal of our Disney Channel partnership,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Adding to the value and fun are our hotels’ swimming pools, free high-speed internet access and free breakfast at most of our properties.”
Between now and August 19, Best Western Rewards members who stay three separate times at any Best Western hotel will earn a free-night voucher, redeemable at any of the 4,100 BEST WESTERN, BEST WESTERN PLUS or BEST WESTERN PREMIER hotels worldwide. Vouchers are limited to one per person and must be redeemed before January 31, 2013. Register for the promotion at www.bestwestern.com/summer.
An additional 1,000 bonus Best Western Rewards points can be earned by paying for all three qualified stays with the Best Western Rewards MasterCard®.
Elite members of Best Western Rewards program receive even more during the promotion. Each elite member who qualifies for the promotion is entered into a random drawing to win a Disney VIP experience.
For the fifth consecutive year, Best Western has partnered with Disney Media Sales and Marketing for a once-in-a-lifetime summer sweepstakes. One lucky fan and three guests will win a trip to meet the stars of “Shake It Up” and receive a dance lesson! The trip includes round-trip transportation and hotel accommodations. Full details on the sweepstakes are found at http://disney.go.com/partners/summersweeps/.
Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,100 locations in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch ® program will match members’ elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,100* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 14 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.