BEST WESTERN AGAIN NAMED ‘BEST OF THE WEB’ BY COMPUWARE
bestwestern.com Tops Travel Industry Website Performance
PHOENIX (February 21, 2013) –Best Western International’s bestwestern.com today earned both Compuware’s Best of the Web Gold Award and the Last Mile Leader Award for the travel industry for the second straight year. The fourth annual Compuware Application Performance Awards showcase the leaders in web and mobile site performance across several major industries nationwide.
Best Western’s honors are due to its outstanding website performance throughout 2012. Compuware benchmarks measure three key web performance metrics – response time, availability and consistency. Best Western’s website performance continues to improve with the launch of the redesigned bestwestern.com in fall 2012.
“Six years ago, we set an ambitious goal – to consistently have the best-performing site in the industry,” said Scott Gibson, Best Western’s senior vice president of distribution and chief information officer. “We focused the team on that goal, and gave them the resources, tools, and latitude they needed to pursue it, and we celebrate our successes, which include leading our industry in providing a superior online experience.”
“Users’ expectations for their online experience continue to grow. They expect sites to be engaging and interactive while also being available, fast, and consistent, regardless of the device and browser they use, where they are located, or their connection type, “said John Van Siclen, general manager of Compuware's APM business unit. “These expectations are being driven by their experiences with Internet leaders like Best Western that have set the standard for delivering Web experiences that meet users’ expectations.”
Available on February 21, the “Best of the Web: 2013 Compuware Application Performance Awards” report showcases the leaders in site performance across six industries – retail, banking, brokerage, travel, media, and insurance – based on Compuware’s performance benchmark analysis in 2012. The report highlights how each award winner sets the industry standard for providing a Web or mobile site experience that enhances customer satisfaction.
Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• For Best Western’s mobile offerings: www.bestwestern.com/mobileapps
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.
ABOUT COMPUWARE CORPORATION
Compuware APM® is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market's only unified APM coverage across the entire application delivery chain—from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.