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BW LAUNCHES NEW “BEST WESTERN TO GO” APP

6/14/2013

BEST WESTERN LAUNCHES NEW “BEST WESTERN TO GO” APP
INCLUDES DEEPER PARTNER INTEGRATION & ENHANCEMENTS

PHOENIX (June 14, 2013) – Best Western International, the World’s Biggest Hotel Family®, announced the launch of its newly redesigned mobile application, “Best Western To Go®.” Since 2009 when Best Western last redesigned the app, the number of smartphone users has nearly doubled to over 1 billion people worldwide, and the refresh was needed to upgrade features to today’s operating environment and devices.

Last year, Best Western incorporated TripIt® into the app’s user experience, and the redesign greatly enhances the experience. App features include the ability to research and book hotels, improved navigation, integrated TripAdvisor® reviews and a robust Bing® mapping overhaul.

“The new Best Western To Go app dramatically enhances the user experience and supports features available on many of today’s mobile devices,” said Dorothy Dowling, senior vice president of sales and marketing. “Consumers will benefit from deeper partner integration with TripIt, TripAdvisor and Bing throughout their experience.”

News of the redesign will be of particular interest to members of the brand’s loyalty program, Best Western Rewards® (BWR®), which is celebrating its 25th anniversary this year. The new app offers elite recognition to BWR members and mobile access to account information.

“While other brands are devaluing loyalty, Best Western continues to invest more in our loyalty program through promotions, generous benefits and competitive elite tiers.
The Best Western Rewards app enhancements are a further investment into improving the experience for our loyal members,” said Dowling.

The newly designed application is currently available for download in both the Apple and Google app stores.

Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• For Best Western’s mobile offerings: www.bestwestern.com/mobileapps
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.