Best Western Continues Expansion in Indonesia
(Bangkok – July 18, 2013): Best Western International (BWI) has continued its rapid expansion in Indonesia with the signing of a new hotel in the bustling business hub of Tangerang, West Java.
Set to open in the fourth quarter of 2013, the seven-story BEST WESTERN Serpong has 196 modern rooms, including 12 suites. Built in 2012, the contemporary guest rooms will have flat-screen LCD TVs with satellite channels, free Wi-Fi, minibars and private balconies. The hotel will also have a fitness center, outdoor swimming pool and a full service restaurant and lounge.
“West Java is booming. Jakarta and its fast-emerging satellite cities, such as Tangerang and Bogor, are becoming key business hubs in Southeast Asia. Best Western is delighted to be able to serve this fast-growing market with a range of modern, quality business and leisure hotels,” said Glenn de Souza, BWI’s Vice President International Operations, Asia & the Middle East.
“We are currently undertaking an unprecedented period of expansion in Indonesia, which will see us more than quadruple our collection of hotels in the country over the next few years. Included in this will be at least seven properties in the Greater Jakarta region. As this area expands further in the years ahead, Best Western will be there, growing along with it,” added Mr. de Souza.
BWI currently operates one hotel in the Greater Jakarta area, the BEST WESTERN Mangga Dua Hotel & Residence, but the company plans to launch at least seven more properties in the area between now and 2015. Overall, BWI’s Indonesian portfolio is expected to increase from five to almost 25 hotels in the coming years.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.