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BW Fans Invited to “Be a Travel Hero”

2/20/2014

Best Western Fans Invited to “Be a Travel Hero” & Share Travel Prizes with Family and Friends

PHOENIX (February 20, 2014) –Best Western International, THE WORLD’S BIGGEST HOTEL FAMILY®, is once again giving travelers the opportunity to turn the guilt often associated with business travel into an opportunity to take family and friends on the trip of a lifetime. Now through April 6, the brand is bringing back its popular Best Western “Be a Travel Hero” promotion, which invites travelers to build a vacation for friends and family on Best Western’s Facebook page and be entered to win great prizes.

This contest runs in tandem with Best Western’s spring promotion, which offers online savings of up to 20 percent on bestwestern.com as well as 1,500 bonus points per stay. Both programs give travelers the opportunity to earn rewards for use on future trips.

To participate in the Best Western “Be a Travel Hero” promotion:
• Best Western Facebook fans will need to sign in or enroll as Best Western Rewards members

• They will then choose a dream destination of their choice on a dedicated Facebook tab and invite up to 15 of their Facebook friends to virtually join the trip

• Entrants will be eligible to win a variety of prizes including free night giveaways and a grand prize of 150,000 points, five nights at any Best Western hotel in the U.S. or Canada and a $5,000 gift card

“A business trip might be essential for work, but all that time apart can be tough on the family,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Best Western understands road warriors are true heroes to their families and friends back home, and we want to make it easier for them to take a much deserved vacation with their loved ones.”

Guests can sign-up for Best Western Rewards, the hotel brand’s loyalty program at bestwesternrewards.com. Best Western Rewards was recently recognized by U.S. News & World Report as the No. 2 hotel rewards program.

For 25 years, Best Western Rewards has been one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in more than 100* countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.