BEST WESTERN INTERNATIONAL RELEASES ITS POPULAR
“BEST WESTERN TO GO” APP NOW AVAILABLE FOR iPAD
PHOENIX (November 14, 2013) – Best Western International, Inc. today announced that its popular “Best Western To Go®” application is now available for the iPad. The app boasts the same updated look and feel as the popular iPhone and Android app, with improved functionality and graphics tailored for iPad.
“Best Western To Go” for iPad includes the ability to research and book hotels for over 4,000 Best Western hotel locations worldwide, improved navigation, access to a Best Western Rewards® account, integrated TripAdvisor® reviews and improved Bing® mapping capabilities. Like the phone app, Best Western to Go for the iPad incorporates TripIt® so travelers can also add their TripIt itineraries and travel plans directly into the app to keep them organized on the road.
Travelers can also use the iPad app to help plan their trip beyond the hotel stay by adding locations of things to see and do and places to meet friends or colleagues. When traveling, users can track places they visit such as a favorite lunch spot, museum, or even a restaurant where they had dinner with a client. They can then share these favorites via email.
“We are seeing many more bookings from tablets, and we know that this will continue to increase. With more than 100 million people worldwide using iPads, the new ‘Best Western To Go’ iPad app helps Best Western meet the growing needs of travelers who research and book travel with their iPad,” said Dorothy Dowling, senior vice president of sales and marketing at Best Western International. “No matter where they are iPad users will now be able to take advantage of deeper partner integration with TripIt, TripAdvisor and Bing throughout their ‘Best Western To Go’ experience.”
The newly redesigned iPad app will greatly appeal to members of Best Western Rewards®, celebrating its 25th anniversary this year, who can easily access their account information, track their points, and redeem for awards.
The free “Best Western To Go” app for iPad is currently available for download in the Apple iTunes app store. Visit Best Western’s mobile application page for links and information about all Best Western mobile products.
Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• For Best Western’s mobile offerings: www.bestwestern.com/mobileapps
• For Best Western Business Advantage®:: www.bestwestern.com/programs/businessadvantage/
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.