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BW Making Summer Travel Dreams Come True

4/14/2014

Best Western Making Summer Travel Dreams Come True With Its New
“I Dream of Summer” Integrated Content Campaign and Sweepstakes

Advance Summer Travel Bookings Jump Double-Digits Compared to 2013

PHOENIX (April 14, 2014) – A brutal winter has left more travelers across the U.S. and Canada dreaming of summer vacation, according to new numbers from Best Western International that show an uptick in advance summer travel bookings. Best Western is responding by helping travelers plan, share and win a great summer getaway through its new “I Dream of Summer” integrated campaign.

I Dream of Summer will engage with consumers across the brand’s digital channels as part of a month-long celebration of summer travel. Each week, travelers are able to find new content from Best Western and its partners including suggestions on great destinations, tips and tricks on ways to save and insight from experts on what makes a truly dream-worthy summer vacation.

Travelers can join in the conversation by using the #IDreamOfSummer hashtag on Twitter, Instagram and Pinterest to share their summer travel plans, post pics and pose questions. Select travelers who post using #IDreamOfSummer will receive responses from travel experts and great gifts to help turn tips into trips.

“We know that our guests are increasingly turning to social media for all parts of their vacation planning process, so we created I Dream of Summer to help generate an authentic conversation about the joys of summer travel on those channels and provide great content that helps travelers make their summer travel decisions,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

In addition, now through May 9 travelers can create and share their summer travel “Wishlist” through an image generator on the brand’s Facebook page. Participants will pick the people and places that make a dream summer vacation and the generator will produce a personalized image of their vacation that they can save or share with friends on Facebook. Additionally, they will be entered in a random drawing for the chance to win that dream summer vacation via a sweepstakes that includes free hotel nights, gift cards and Best Western Rewards® loyalty points.

The rollout of I Dream of Summer comes as more travelers are actively booking their summer travel plans compared to 2013. Advance booking numbers from the more than 2,200 Best Western hotels in North America show a 10 percent year-over-year jump in summertime stays at U.S. Best Western properties and a 17 percent increase at Best Western hotels in Canada.

For travelers who may be dreaming of summer, but also hitting the road this spring, the brand is offering Best Western Rewards members who stay two separate times at any of the brand’s more than 4,000 hotels worldwide a $50 USD Best Western Travel Card® to use for their summer stays. More details can be found here.

Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• For Best Western’s mobile offerings: www.bestwestern.com/mobileapps
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern
• Follow Best Western on Instagram: instagram.com/bestwestern
• Follow Best Western on Pinterest: pinterest.com/thebestwestern

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

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